John Kosner Spoke with Rishad Tobaccowala About The Future of Sports Media
Original Article: What Next? by Rishad Tobaccowala, January 6th, 2024
John Kosner on the Future of Sports
John Kosner is the President of Kosner Media, a digital media and sports consultancy and an investment advisor to sports tech startups on the future of sports.
His four decades of expertise include building ESPN into the world's leading digital sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016.
In a world where sports is dominating media and fusing with gaming anybody interested in business should listen to it (even if you are the rare bird who does not follow sports.)
John argues that sports will follow gaming into the interactive world building communities around sports players online and offline as younger fans look for new ways to engage.
He advises us to follow his old Disney colleague, Steve Jobs’ mantra: “beware the status quo” in a world where everything including sports is being re-imagined.
John explains why integrity and trust will be key in a world of sports as AI and sports betting scale.
