John Kosner & Ed Desser Featured in SBJ Piece on NCAA Gender Equity Media Study

In the News
Written By KM

Original Article: Sports Business Journal, by John Ourand, November 8th, 2021

Consultants Ed Desser and John Kosner said the NCAA women’s basketball tournament should be worth between $81 million and $112 million per year. Former NBA executive Ed Desser, who now runs a sports media consulting company, was sitting in his California office earlier this year…

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