John Kosner Appeared in Frog Design Panel on Streaming Media June 24 with Matthew Ball, Veronica Belmont & Tom Richardson

Original Article: Frog Streaming Experience, June 24th, 2020

The Attention Economy is about more than just the streaming wars—it's everything that's currently fighting for the attention of the consumer, including news, podcasts, social media, literature, gaming, and more. The battle for consumer awareness is at an all-time high, bringing with it a golden age of entertainment and the potential for wide-scale tech fatigue.

So how does a platform stand out and successfully capture a piece of the “market share” that exists in consumers’ minds? By differentiating based on experience, rather than price and/or content alone.

What Was Explored:

•  The Attention Economy and how to effectively break through the noise
•  The current state of D2C streaming, including impacts from the COVID-19 crisis
•  Why a human-centered experience is the only way to stand apart